From AI and automation to cloud migration and security, business and technology trends continue to reshape the role of the DBA at today's organizations. The number and variety of databases that need to be managed continues to grow across on-premise, cloud, and hybrid environments. On top of this, DBAs are increasingly being asked to allocate more time towards a variety of different priorities that can span areas such as data security, application development, cloud migration and modernization, and even data analytics. Altogether, DBAs are under more pressure in a constantly evolving environment — fighting fires to keep the lights on while navigating the demand for smart, agile, scalable IT.